Semrush Review: Pricing, Features, Pros & Cons | Worth Your Money?

semrush review

SEMrush is a one-stop online marketing solution that helps online businesses to grow their business with higher search engine ranking, more traffic, and performance enhancement. If you want to know how effective the SEMrush suite is, here we are going to provide you with an honest SEMrush review that covers its features, price, pros, and cons of using it.

SEMrush has gained huge popularity throughout the years because of its consistency in offering countless features and keeps making itself updated with digital evolution concerning the user’s needs.

It has become one of the most utilized SEO tools in 2024 to manage digital marketing strategies & business needs. In this SEMrush review, we will go through the SEMrush suite and know if it is worth your money to invest.

SEMrush Features➤

Good SEO boosts your visibility online. Using the SEO toolkit of SEMrush, you can develop a comprehensive SEO strategy and optimize your website performance. It comes with an advanced set of features such as Competitor Research, Keyword Research, Link Building, Rank Tracking, and Website Audit (On-Page & Tech SEO).

Outrank Competition With SEO

SEO can help you outrank your online competitors. Let’s dig deeper into each feature of the SEO toolkit provided by the tool.

semrushKeyword Research

Keyword research helps you gain insights into all the keywords. You can strategize your content and drive more traffic to your website by finding out keywords that can perform best for you.
Keyword research also helps you with competitors’ analysis. It helps you know the same keywords that are ranking for your competitors in the SERP.

Additionally, it gives you a list of keywords with their SERP results, CPC, and volume.

Let’s take a look at some keywords research tools in SEMrush Review:

semrushKeywords Magic Tool

The Keyword Magic tool helps you know the performance of all the related keywords to your main keyword. With the help of this tool, you can get millions of new topics, long-tail keywords, and popular keywords.

It provides you with insight into keyword metrics such as volume, keyword difficulty, keyword trend line, the average cost per click of a particular keyword, competitive density, SERP features, or links that are ranking at the top on search engine but doesn’t include in organic results.

Moreover, if you want to find out specific search results available for a particular keyword, this tool can help you.

semrushKeyword Gap

Comparing your keywords with your competitor’s keywords is crucial to know which keywords can perform well for your website. It gives you a proper understanding of the performance of your keyword in comparison to other keywords. Knowing specific keywords to target will allow you to find new opportunities and carry out a strategy to drive traffic to your website.

semrushKeyword Manager

Keyword manager allows you to analyze 1000+ keywords in one go and check out many different metrics to have a better understanding of the keywords. When working on many keywords and knowing how they are performing in terms of traffic, or ranking, a keyword manager can help change your strategies over time. Thus, you can have an opportunity to keep up to date with new and upcoming trends in the online market.

On-Page and Tech SEO

semrushSite Audit

Semrush Site Audit

Auditing your website can help you determine pages that are working well and where do you need optimization to achieve your desired goals. SEMrush provides you with a site audit tool feature to know how your webpage is performing. It works by crawling your website pages and analyzing the page requirements to ensure everything fits perfectly as per the search engines.

This tool allows you to take action against errors, warnings, or notices to ensure the ideal performance of the website. The solutions that you’ve executed will help you improve the website’s visibility and drive traffic to your website.

semrushOn-page SEO checker

When it comes to checking out the SEO performance of the web pages, SEMrush provides you with an on-page SEO checker which checks the performance of your top website pages. There are several optimization ideas it offers for backlinking, content, SERP features, user experience, and technical SEO so as to improve the ranking of the web pages.

semrushLog File Analyzer

The log file analyzer gives you an understanding of how search engines are interacting with your website. This tool helps you analyze how Google crawler is interacting with your website and helps you to review your access logs. The tool helps you find out errors that occur during the crawl, unsuccessful crawled pages, and most crawled pages and solves your queries related to your website crawling.

The tool is highly efficient to provide accurate data for search engine crawling of your website. Upon analysis, you can identify the structural and navigational issues that come with your website.

If you don’t know how to use a log file analyzer, read the how-to guide on the tool and follow the given steps to get a detailed report.

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Link Building

Link building is the practice to get the links to your website from other websites. In SEO, these links are called backlinks. Backlinks are used by search engines to discover your website and impact your rank on search results as well as boost your domain authority.

The link-building tool by SEMrush makes the link-building process easier by automating various outreach programs and campaigns to acquire relevant backlinks.

semrushBacklink Analytics

backlink audit in semrush

SEMrush has the largest and most up-to-date backlink databases. You can discover the detail of your and your competitor’s backlink profiles. Backlink analysis is reviewing a website’s backlinks to analyze the site performance and identify backlink opportunities to boost your SEO and improve your search engine ranking.

With the Backlink analytics tool, you can track domain backlinks, conduct deep link analysis and look into your competitor’s marketing strategies.

The tool provides detailed data on link building with a range of widgets such as:

» Insights of New and lost referring domains – this helps you know the changes in the new and lost referring links to your website

» Know about top anchors – Anchors text are the keywords that hyperlink to your website. You’ll get to know the most popular anchor texts linking to your domain. The popularity of each anchor is determined by the number of backlinks you are using it for.

» Detect Types of backlinks – You get the data of backlink format you are using the most among text, image, form, or frame.

» Referring Domains by Authority Score – This chart helps you understand the overall quality and strength of the analyzed domain’s backlink profile. The more domains with a high Authority Score, the better.

» Link Profile distribution – It shows you the ratio of referring domains to referring IPs. The high will be the ratio, and the lower will be the quality of the backlink profile.

» Referring Domains by Authority Score – This widget shows an authority score of backlinks according to the distributed range. The higher the authority score will be, the higher will be the quality and strength of the analyzed domain’s backlink. You can also check out the average Authority score of your domain on the top of the left bar.

semrushBacklink Audit Tool

In order to ensure high domain authority and quality of your website, you will need to audit backlinks and create a strategy based on your performance. SEMrush provides you backlink audit tool to monitor your backlink profile, optimize it and avoid Google penalties to ensure to achieve a high-quality web presence.

You can determine your overall domain toxicity score, number of referring domains, number of analyzed backlinks, authority score, backlinks by anchor type

semrushBulk Backlink Analysis

You can improve your backlinking strategy with the help of a competitor’s backlink analysis. Simply enter the domains you would like to analyze and learn from their link-building strategy.

Conduct Competitive Research

Competitive research gives you the opportunity to identify & work on your strengths and weaknesses with an in-depth evaluation of a competitor’s digital marketing strategy. Using SEMrush, you can conduct competitive research.

semrushDomain Overview

In the domain overview section of SEMrush, you get a full overview of organic search data and paid advertising data.

You can compare your organic and paid search performance in terms of traffic, keyword ranking, and SERP features and get a country-specific overview of all the key metrics.

SEMrush allows you to easily evaluate a domain’s progress for organic traffic, paid traffic, and backlinks for a specific period like three months, a quarter, 6 months, a season, or 1 year.

semrushTraffic Analytics

When it comes to competitive research, having a tool to help you analyze a domain’s traffic is overwhelming. With SEMrush, you are just one click away to get competitive insights for traffic. It helps you discover competitors’ stats, identify major growth areas, and make changes to your marketing strategy.

You can explore the insights on users’ visits to understand how they are experiencing your website, uncover statistics of individual webpages, and check traffic by geographical locations.

semrushOrganic Research

Organic research is a great tool by SEMrush to delve into what competitors are doing and you are not. It helps you learn what keywords are working best for your competitors.

It gives you a brief idea of where your site can stand amongst other industry experts in this dynamic organic competitive landscape. This tool is built around metrics like top organic keywords, top position changes, top pages, organic competitors, and organic keywords trends by search engines throughout months and years.

semrushBacklink Gap

Another way to perform competitive research is to find backlink gaps in a competitive market. This tool by SEMrush allows you to compare backlink profiles of up to five different domains and gather insights to improve your link-building strategy. This way you can improve the quality of your backlinks and increase your website traffic.

Get Visibility On Local Searches With Local SEO

Local SEO is a search engine optimization strategy that helps your business rank higher on local search results and locally searching keywords. Any local business with a physical presence can benefit from local SEO by making it listed on Google my business and other business directories. Using the SEMrush Local SEO tool, you can have an opportunity to appear within the top 3 search results as well as a local map pack. Here are some features and tools provided by SEMrush to optimize your website for Local SEO:

seo toolListing Management

Listing managment by semrush

With the help of listing management, you can list your website on 70+ top business directories around the world. It makes your integration with Google’s business profile easy. You can also see how much traffic is coming from your local ZIP code.

seo toolPosition tracking

The position tracking tool by SEMrush helps you track your visibility and position by locations and keywords. It allows you to identify the performance of your keywords and their positive impact and negative impact.

It gives the data on keywords for which your domain ranks in the Google Top 3, Top 10, Top 20, and Top 100.

The tool is designed to provide you with an average of your rankings for all the keywords in the position tracking campaign, your domain’s best-performing landing pages, and keywords. If you want to monitor the progress of your online marketing campaigns, you can do with the help of this tool.

Increase Visitors By Advertising & PPC Campaigns

In this SEMrush review Blog we can read about then most advanced feature, Using the PPC advertising toolkit by SEMrush can help you plan, analyze and improve your Google ads campaigns. This set of tools allows you to manage your social media campaigns and advertisements on search engines.

seo toolAdvertising Research

Advertising Research provides you with detailed insights, and competitors’ ad strategies to improve your own online campaigns. Having an advertising research tool at hand can help you gather insights from competitors’ PPC activities and their spending on ads. You can analyze your competitors’ Google Ads usage trends, and understand what works for them and whatnot.

It provides you an opportunity to discover your rivals top performing paid keywords, finds desktop and mobile keywords your competitors are bidding on, and know who your main paid search competitors are.

seo toolPLA Research

PLA research allows you to upgrade your campaigns using SEMrush PLA data. You can dig deeper into the analysis of competitors’ PLAs to find out the position of Google shopping ad, search queries for which PLAs appear, and PLAs that shows up for every keyword.

You’ll need to perform market analysis if you are handling an e-commerce website. With PLA research, you can get insights into your eCommerce strategy such as who are the leading advertisers, and how many PLA keywords you and your rivals have in common.

Using all the data, you can uncover what your competitor’s PLAs look like and improve your advertising strategy over time.

seo toolAds History

One of the best ways to improve your advertising strategy is to analyze your past performances. With the Ads history tool by SEMrush, you can gather insights into your past ads report and delve into the performance of the specific keywords in paid search.

Take time to understand competitors’ experiences to eliminate trial and error in your own campaigns. You will know about advertisers the keywords they bid and how often to identify the best time to display your ads.

semrushPPC keyword tool

PPC keyword tool is designed to help you with PPC campaign optimization. You can find out the best keywords that can works best for your PPC advertising strategy to drive more traffic to your website.

You can check keywords volume and cost per click data to make a list of the most effective keywords relevant to your content and business.

Reach Out to More Audience With Social Media Management

When it comes to managing social media, SEMrush can be the best bet for you. It comes with a social media toolkit which offers many different tools such as social media poster, tracker, analytics, and ads.

Reaching out to more potential customers can help you increase business sales. Using a social media toolkit, you can evaluate competitors’ strategies for engagement, reach more audiences, grow the brand’s value, and drive more sales. It will help you distribute your content across various social media channels. What makes the tool highly beneficial is the data-driven recommendations that it provides.

You can use this data to create customized content creation ideas, best-performing hashtags, and time for posting.


 seoSocial Media Tracker

The social media tracker by SEMrush allows you to analyze competitors’ strategies towards user interaction, content creation, and other insights. With the use of your competitor’s data, you can set up your own customized social media marketing strategy and campaigns that perfectly fits your business.

 seoSocial Media Poster

A great content strategy believes in working ahead of time. SEMrush provides you social media poster tool which helps you schedule your social media posts on various platforms like Facebook, Instagram, Twitter, Google & more to help you stay engaged with the audience and maintain a consistent flow of content creation.

 seoSocial Media Ads

Tracking your social media marketing efforts is crucial to making essential changes in your long-term plan & strategy. The social media ads tool by SEMrush helps you create, launch, track and analyze your social media campaigns on various platforms.

You can also identify low performing ads and take action to run a successful social media ad campaign.

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Create Engaging Content with Content Marketing

An effective content strategy revolves around users’ intent. SEMrush content marketing tool helps you with all-around consistency while creating your content. It allows you to conduct topic research, get recommendations on SEO-friendly content, and even helps you write content that stands out from the competition.

 seoTopic Research

topic search by semrush

SEMrush content marketing tool allows you to conduct topic research. Using topic research, you can analyze your rival’s best-performing content and get ideas to write winning content.

Topic research will help you find the content gap to give you the full picture of what your audience needs.

semrushSEO Content Template

SEO content template is a tool by SEMrush which helps you write SEO-friendly content. Enter keywords that you want to target with your content and the tool will analyze content on Google’s top 10-ranking pages for your target keywords. Once the analysis is completed, it will provide your recommendations on how to create SEO-friendly content.

semrushContent Audit

Audit your website content to improve its performance and boost organic traffic. Auditing helps you get actionable recommendations to remove, rewrite and update content to make it rank higher.

SEMrush Review: Pricing and Plans

plan and pricing of seo tool

SEMrush offers a range of plans designed for all shapes and sizes of businesses to their fulfill digital marketing needs. Let’s discuss the prices of different standard plans provided by SEMrush.

semrushSEMrush Pro Plan

The pro plan is designed for small in-house marketers of small businesses or start-ups. If you have just started out with online marketing and looking for a budget-friendly option, to begin with, you can choose the SEMrush pro plan on a limited budget.

You can buy this plan at $119.95/mo. It allows you to perform limited tasks, however, all the features will be enough for you to run SEO, PPC, and SMM projects successfully.

semrushSEMrush Guru Plan

If you are a small or medium-sized business or online marketing consultant, SEMrush Guru’s Plan will be the perfect plan for you.

In addition to the features of the pro plan, you also get a content marketing platform, historical data, Google data studio integration, and analytics.

You can purchase the SEMrush Guru Plan at $229.95/mo.

semrushSEMrush Business Plan

SEMrush business plan is designed for large marketing agencies, E-commerce websites, and businesses with a substantial online presence.

In the business plan, you’ll get all the features of the guru plan in addition to some extra features such as API access, extended limits and sharing options, Google data studio integration, and share of voice metric.   

You can purchase SEMrush Business Plan at $449.95. However, if you want to opt for an annual subscription, it will cost you less.

Where SEMrush need improvements?➤

For someone who is just starting with SEMrush, the number of features can be overwhelming. The navigation through this tool seems difficult at first.

Also, the price for the initial investment is expensive, thus, becomes a negative aspect for new users who have low budgets. However, it can be really helpful for you to generate a good ROI.

Another limitation we have seen is the limited number of domain tracking on SEMrush.  

The pricing plan of the SEMrush is designed per user. So, if you have multiple sales personnel or SEO associates, you’ll need to purchase the plan individually. This would be very expensive for small businesses to invest in a plan. Therefore, SEMrush doesn’t allow you to have a shared workplace and collaboration on a single project.

SEMrush Review: Pros of the Tool

  • Easy to use.
  • SEMrush is worth the money based on the tools, features & supportability it offers.
  • Customer support stays available to respond to customer queries.
  • The keywords research tool, content writing tool, site audits, backlink analytics, and other features are helpful to scale your online business.
  • The operational support and features by SEMrush allow you to set up projects, receive notifications, respond to clients, etc.
  • Competitor research by SEMrush can help you gather insights into your competitor’s ranking keywords, content, and best-performing pages to improve your digital marketing strategy.
  • SEMrush content marketing tool helps you to create SEO-friendly content that ranks higher on search engines.
  • SEMrush helps you in PPC advertising with the help of tools like Brand Monitoring, display advertising, etc.
  • Helps you to gain an edge over your competitors by empowering you to make decisions backed by data.

SEMrush Review: Cons of the Tool

  • SEMrush free tools have limited functionality.
  • Traffic predictions provided by SEMrush can be slightly inaccurate sometimes.
  • You don’t get access to the API in the guru plan.

SEMrush Review: Final Words

SEMrush is worth the money for sure. It is one of the top marketing tools available in the market to help all sorts of online businesses with a range of digital marketing activities such as keywords research, content marketing, data analysis, online advertising, link building, social media marketing, and much more to increase revenue, find new opportunities and keep up to date in ever-growing trends.

It will guide you to create a custom strategy that can fit your business. SEMrush comes with more than 40 features to become a one-stop solution at every stage of your business.

Though SEMrush comes with many notable features and does wonders for businesses, it also has a few minor drawbacks such as you can’t access API, an important feature that people look out for.

Moreover, the traffic data predictions by SEMrush can be slightly misleading if you are relatively a small website.

Lastly, SEMrush is an effective tool to help you grow your business and stand out among competitors.

FAQS Related to SEMrush Review

  1. How can SEMrush be used for?

Answer – SEMrush is one of the most popular digital marketing tools around the world to manage all types of SEO, online advertising, content marketing, link building, social media marketing, and more. You can use SEMrush to perform SEO audits, keywords research, keywords tracking, content creation, backlinking, competitors’ analysis, website analytics, etc.  

  1. Is it necessary to be an SEO professional to use SEMrush?

Answer – If you come from an SEO background with good knowledge & experience, it can definitely help you to understand SEMrush features and tools much quicker than others. However, you don’t need to be a professional in order to use SEMrush since it is designed for a general business audience.

  1.  Can I Switch Between Plans Within the Subscription Period?

Answer – Yes, you can downgrade or upgrade your SEMrush Plan at any point in time. You’ll get a 7-day free trial during which you can cancel or downgrade your subscription and you will receive a full refund.

  1. Is SEMrush The Best SEO Tool?

Answer – SEMrush is well known among all sizes of businesses and trusted by marketing experts all around the world. If it is your first time investing in SEO software, you can go with SEMrush as your solution because it can help you execute SEO tasks easily. However, as far as the best SEO tool is concerned, there are more SEO tools like Ahref or Moz which are as productive as SEMrush.

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