61% of marketers say their biggest challenge is generating traffic and leads. SaaS business owners share this challenge, too.
It’s not their fault!
Standing out in the saturated SaaS industry is hard. Driving traffic to your SaaS site and attracting the right target audience is even harder, thanks to fierce competition.
But don’t be discouraged.
Below, we have put together five effective tips that’ll help you increase organic traffic to your SaaS site, increasing its visibility and attracting leads to your business.
1. Search Engine Optimization
Are you looking to increase organic traffic on your SaaS site without emptying your wallet?
Try SEO!
SEO is at the forefront of any successful digital marketing strategy.
It involves creating quality content around keywords related to your SaaS business, especially those your target audience is likely to search for.
For instance, if you run a SaaS Cybersecurity company, you may want to target keywords like;
- Cybersecurity software
- SaaS security solutions
- Best SaaS Cybersecurity Company
Always remember to target keywords with high volume and low competition. Such keywords will help drive traffic to your website without fierce competition. Contact a reputable SaaS SEO agency if you need assistance driving traffic to your website with SEO.
2. Social Media Marketing
Did you know that there are 5.17 billion social media users worldwide?
That’s over half of the world’s population!
If done correctly, social media marketing can help drive traffic to your SaaS website, increasing brand awareness and generating leads.
It also allows you to engage with customers, improving brand loyalty.
While there are many social media platforms, you should focus on those that will help you achieve your goal.
Facebook is one of such platforms.
The Zuckerberg-owned platform is undoubtedly the best social media platform for your SaaS product, thanks to its rich user data. To successfully drive traffic to your website or market your product on Facebook, you must understand how the Facebook marketing funnel works.
3. SaaS PR
When you hear about SaaS PR, what comes to mind?
For most people, PR involves managing or influencing how the public views your SaaS business.
The truth?
SaaS PR is more than that.
When done correctly, software as a service PR can help drive traffic to your website, thus increasing its visibility, engagement, and conversions.
You can start by creating compelling press releases that appeal to your target audience. Speak at relevant public events and pitch reputable media sites to earn backlinks to your website, thus driving traffic and building authority and trust for your brand.
Remember to leverage the services of a top SaaS PR agency to drive results that might take a long to achieve if you DIY. Investing in a SaaS PR agency is a good way to quickly achieve results while focusing on the core of your SaaS business.
4. Leverage Influencer Marketing
Influencer marketing is a social media marketing strategy that helps drive traffic to your SaaS website, increasing conversion.
But there is more!
This marketing strategy also helps improve your brand awareness and creates a sense of social proof.
But note this:
Influencer marketing involves more than paying a random influencer to promote your brand and drive traffic to your SaaS website. For your influencer marketing campaign to succeed, you must select the right influencer.
And how do you do that?
Start with their follower numbers.
Is it impressive?
Next, turn your attention to their engagement rate.
Is it high?
You should also scrutinize the quality of their content. Pay attention to their style and values—do they align with your target audience?
Don’t forget to check their connections to other influencers and, of course, their personality. You don’t want to work with someone with a bad personality—especially one you can’t trust or partner with.
5. Email Marketing
According to marketers, 27% of traffic on their websites comes from email marketing campaigns.
The best part?
Setting up an email marketing campaign is affordable, unlike other marketing campaigns. However, you still need to put in effort to see good results.
Start by segmenting your email list to ensure you target the right audience. You can segment your list based on:
- Interest
- Behavior
- Purchase history
- Demographics
Next, craft subject lines that scream “Open me.” There is no point investing in email marketing campaigns if recipients ignore your emails. And remember to create valuable email content that appeals to your target audience and encourages them to engage with your brand and visit your SaaS website.
Final Thoughts
Driving traffic to your SaaS website is important to get more eyes on your business, increase your customer base, and grow your brand. As you implement the tips in this article, ensure you track your efforts. Leverage Google Analytics and other monitoring tools to monitor your progress and make changes where necessary.
