Who each Speed Optimization option is best for
Basic
Best for: Webflow designers and small business sites that must keep the current design. Choose Basic when you need an 80+ desktop PageSpeed score, a 65+ mobile PageSpeed score, and a 3 second GTmetrix load target.
Ideal for: A Webflow marketing, CMS, or commerce website
Choose this if: Those listed targets are enough for the site you have now.
Choose a higher plan if: You need a 90+ desktop PageSpeed score and an 80+ mobile PageSpeed score, which Advance lists and this card does not.
Advance
Best for: Growing Webflow marketing and CMS sites that need a higher score target. Choose Advance when you need a 90+ desktop PageSpeed score.
Ideal for: A Webflow marketing, CMS, or commerce website that has outgrown the Basic target
Choose this if: Those listed targets are enough for the site you have now.
Choose a higher plan if: You need Core Web Vitals with LCP under 3 seconds and a note that design or functionality may need to change, which Expert lists and this card does not.
Choose a lower plan if: An 80+ desktop PageSpeed score and a 65+ mobile PageSpeed score is enough. That is what Basic lists.
Expert
Best for: Larger or content-heavy Webflow sites, including commerce projects. Choose Expert when you need Core Web Vitals with LCP under 3 seconds and a note that design or functionality may need to change.
Ideal for: A Webflow marketing, CMS, or commerce website that needs the strongest target in this group
Choose this if: You can accept what the card states: “May require design and functionality change.”
Choose a lower plan if: A 3 second GTmetrix load target and the same design and functionality is enough. That is what Advance lists.
Who each Optimization Maintenance option is best for
1 month
Best for: Webflow teams that keep publishing CMS items or layout changes. The one-month card lists the same upkeep as the other terms, including a 15-day optimization report and fixes for optimization issues. The cards differ by length, not by a different task list.
Ideal for: Trying maintenance for a single month after the first optimization.
Choose this if: You want that same upkeep for a one-month term.
Choose a higher plan if: You want the same listed tasks for a longer term, which is 3 Month.
3 Month
Best for: Webflow teams that keep publishing CMS items or layout changes. The three-month card lists the same upkeep as the other terms, including a 15-day optimization report and fixes for optimization issues. The cards differ by length, not by a different task list.
Ideal for: A quarter of releases, campaigns, or content changes.
Choose this if: You want that same upkeep for a three-month term.
Choose a higher plan if: You want the same listed tasks for a longer term, which is 12 Month.
Choose a lower plan if: You want the same listed tasks for a shorter term, which is 1 month.
12 Month
Best for: Webflow teams that keep publishing CMS items or layout changes. The twelve-month card lists the same upkeep as the other terms, including a 15-day optimization report and fixes for optimization issues. The cards differ by length, not by a different task list.
Ideal for: A full year of updates, without renewing a short plan.
Choose this if: You want that same upkeep for a twelve-month term.
Choose a lower plan if: You want the same listed tasks for a shorter term, which is 3 Month.
Who each SEO option is best for
Basic
Best for: New Webflow marketing sites that need a starter keyword setup. The Basic card is marked for new websites and basic SEO improvements, and it lists basic keyword research.
Ideal for: A new or simple site that is not ready for a large content and link program.
Choose this if: You need basic keyword research, which this card lists and the other SEO cards do not list in the same way.
Choose a higher plan if: You need competitive websites that need to grow and 50 backlinks a month, which Advance lists and this card does not.
Advance
Best for: Webflow CMS and business sites that need a wider keyword map. The Advance card is marked for competitive websites that need to grow, and it lists in-depth and LSI keyword research and 50 backlinks a month.
Ideal for: A site that needs deeper keyword research and the monthly link work listed on this card.
Choose this if: You need in-depth and LSI keyword research and 50 backlinks a month, which this card lists and the other SEO cards do not list in the same way.
Choose a higher plan if: You need high-competition businesses that are building authority and 100 backlinks a month, which Expert lists and this card does not.
Choose a lower plan if: New websites and basic SEO improvements and basic keyword research is enough. That is what Basic lists.
Expert
Best for: Webflow sites in competitive markets that need clusters and more links. The Expert card is marked for high-competition businesses that are building authority, and it lists advanced topic-cluster keyword research and 100 backlinks a month.
Ideal for: A site that needs topic clusters, more content, and the larger link effort listed on this card.
Choose this if: You need advanced topic-cluster keyword research and 100 backlinks a month, which this card lists and the other SEO cards do not list in the same way.
Choose a lower plan if: Competitive websites that need to grow and 50 backlinks a month is enough. That is what Advance lists.
Who each CWV Maintenance option is best for
1 Month
Best for: Webflow sites that need Core Web Vitals kept in a passed state. The one-month card lists the same Core Web Vitals upkeep as the other terms, including Core Web Vitals maintained in Search Console and 90% of URLs kept in the good range. You are choosing how long that cover lasts.
Ideal for: A first month of watching Core Web Vitals after the fix.
Choose this if: You want Core Web Vitals maintenance for a one-month term, not a different set of tasks.
Choose a higher plan if: You want the same listed tasks for a longer term, which is 3 Month.
3 Month
Best for: Webflow sites that need Core Web Vitals kept in a passed state. The three-month card lists the same Core Web Vitals upkeep as the other terms, including Core Web Vitals maintained in Search Console and 90% of URLs kept in the good range. You are choosing how long that cover lasts.
Ideal for: A quarter in which the site will keep changing.
Choose this if: You want Core Web Vitals maintenance for a three-month term, not a different set of tasks.
Choose a higher plan if: You want the same listed tasks for a longer term, which is 12 Month.
Choose a lower plan if: You want the same listed tasks for a shorter term, which is 1 Month.
12 Month
Best for: Webflow sites that need Core Web Vitals kept in a passed state. The twelve-month card lists the same Core Web Vitals upkeep as the other terms, including Core Web Vitals maintained in Search Console and 90% of URLs kept in the good range. You are choosing how long that cover lasts.
Ideal for: A year of holding a passed Core Web Vitals assessment.
Choose this if: You want Core Web Vitals maintenance for a twelve-month term, not a different set of tasks.
Choose a lower plan if: You want the same listed tasks for a shorter term, which is 3 Month.
Who each GSC Core Web Vitals option is best for
GSC Core Web Vitals — Expert
Best for: Webflow sites with poor URLs in Google Search Console. This Expert option lists a guarantee to fix 90% of poor Search Console URLs, a passed Core Web Vitals assessment, and a 90+ desktop PageSpeed score.
Ideal for: a Webflow marketing, CMS, or commerce website
Choose this if: Search Console is showing poor URLs and you want the one-time fix described on this card.
Basic 
Advance 
Expert 
