Keyword research has been a part of fundamental SEO for about as long as the concept has existed. If you don’t use the right keywords when setting up and creating content for your business website, you’re not likely to get the traffic you want. That traffic leads to conversions, and ultimately, that’s what most business entities are looking for.
You can look around for a great SEO marketing agency if you don’t feel like your SEO measures are producing the best results. If you feel you have the time and aptitude to do your own SEO, that is an option as well.
No matter which strategy you choose, you should be aware of some of the top keyword research tools that still matter in 2024. Let’s discuss four of those right now.
Free Keyword Research Tools
The first thing worth knowing about keyword research tools is that there are a ton of them out there. Some are free, while others cost money. The Free Keyword Research Tool, despite having a somewhat generic name, is one of the better options if you don’t have any cash to allocate toward SEO at the moment.
You can find it on the web with little difficulty. It will give you a straightforward report on what keywords you should be using if you give it some simple information. Keep in mind, though, that there is no way to save your research, and it is fairly simplistic in terms of the data it gives you.
Semrush
If you know anything at all about SEO, you’re probably familiar with Semrush. It has been around for years, but it is still just as vital in the area of keyword research as ever.
It’s free, and it gives you much more in-depth reports than you will get with the Free Keyword Research Tool. It comes integrated with various specialized keyword research options, including the ability to fetch you lots of granular keyword data.
The thing to keep in mind about Semrush is that they’re trying to get you to subscribe to the paid version. You may find that to be a worthwhile option if you’re getting more serious about your research.
Google Keyword Planner
This is another free option, even if you don’t use Google Ads. However, if you do utilize Google Ads as part of your SEO strategy, this one has useful forecasting features for your budgeting.
It can also pull many keyword suggestions just by glancing at your website. However, it’s not the best choice for organic keyword research.
Moz Keyword Explorer
Moz is another entity that is very well-known in the SEO world. Many companies and individuals consider it to be the best overall free keyword research tool.
You can use its straightforward prioritization metrics, and it also presents an astonishing array of data that similar tools simply can’t touch, at least not with a free version. The real drawback is that the free version gives you only ten queries for each integrated tool per month.
