On-page optimization of web platforms and their content plays a key role in improving visibility in search engines. It covers many aspects, including creating a logical site structure, improving page loading speed, and optimizing texts. In this short guide, we will look at the basic steps that will help you make your site more attractive and effective through content creation and speed optimization.
Creation and optimization of website content
Creating and optimizing website content is a key aspect of a successful online presence. Content helps to attract audiences, retain their attention, and improve search engine rankings. To achieve this, you need the right SEO content strategy. It is important to understand that quality content is not only text but also multimedia elements that make your site more attractive and useful for users.
By the way, there are many tools that can help you with creating quality content. For example, you can use a service to summarize your article. This will help you write a cool preview for your post. There are also tools that generate titles and plans for future articles. Such services are helpful for content management.
Keyword research and selection
Keyword research and selectionHow to do keyword research?
- Use website analytics tools such as Google Keyword Planner, Ahrefs, and SEMrush: They will allow you to find popular keywords that users often search for.
- Analyze your competitors: See what keywords they are using.
- Identify target keywords: They should have low competition but a high search volume.
Examples
If you are creating content for a healthy-eating blog, keywords might include “healthy recipes,” “meal plan,” or “vegetable benefits.” You might also consider more specific keywords like “broccoli recipes” or “health benefits of carrots.”
Writing quality content
What is quality content?
It is information that is useful, relevant, and interesting to your audience. It should be unique, easy to read, and well-structured. Quality content helps to retain the attention of users and encourages them to return to your site. It is also important to consider that quality content should be optimized for search engines.
Writing tips
- Write for the audience. The texts should be useful and interesting to them.
- Use subheadings. They help structure the text and make it more readable. Subheadings also help search engines better understand the structure of your content.
- Add multimedia. Images, videos, and infographics make the content more attractive.
Examples
If you are writing an article about the health benefits of vegetables, include subheadings like “Benefits of Broccoli,” “Why You Should Eat Carrots,” and add photos of these vegetables. You can also include infographics that clearly show the health benefits of different vegetables.
Why is content optimization important?
Website content optimization is about making your online texts more relevant to both users and search engines like Google. For readers, it means consistently accessing quality content that fully matches their search intent.
Technical content optimization makes your texts machine-readable, discoverable, and well-structured for search engines. If they ask a question, your article or page should contain the best answer.
Content optimization includes checking for related keywords, adding meta and title tags, and relevant links. You should also optimize your titles to increase CTR and visuals to increase user engagement.
Content optimization is important because, without it, your website is unlikely to be found by target audience. Think about it: search queries are not the only way people find content. However, it is the easiest one. When you optimize your content, people and potential customers find you.
Speed optimization
Loading speed is the first thing people pay attention to when visiting websites. If they have to wait a long time for all the elements of the page to be displayed, they may leave it and find another resource that may belong to your direct competitors. In addition, visitors pay attention to the responsiveness of the interface.
Website performance primarily refers to page loading speed. It also indicates the usability, interactivity, and reliability of the resource. A well-functioning website can strengthen your brand image and create an excellent user experience. All this contributes to a higher position in the search engine rankings.
Let’s look at practical tips for optimizing page loading speed.
Why is page loading speed important?
- User retention. Fast loading content keeps visitors, while a slow one can lead to a high bounce rate.
- SEO. Search engines take website loading speed into account when ranking.
- Conversions. Speeding up page loading can significantly increase conversions, as users are more likely to take a targeted action on a fast-loading site.
Practical tips for optimizing page loading speed
1. Minimize HTTP requests
Each page element (images, styles, scripts) requires a separate HTTP request. Reducing their number speeds up loading.
How to do this: combine CSS and JavaScript files and use CSS sprites for images.
Example: instead of loading separate icons for each menu item, combine them into one sprite.
2. Optimize images
Use modern image formats, such as WebP, and compress images without losing quality. Special web development services, such as TinyPNG, ImageOptim, and Kraken.io, can help with this.
3. Use browser caching
Caching allows the browser to save copies of your pages so that they don’t have to be downloaded again the next time the user visits them.
How to do this: set up caching headers in the .htaccess file for the Apache web server or in your CDN settings.
Example: set the storage period for images and styles to a long period.
4. Minimize CSS and JavaScript
Remove extra spaces, comments, and unnecessary code from your files.
Tools: UglifyJS for JavaScript, CSSNano for CSS.
5. Improve server performance
Your server power and configuration can significantly impact loading speeds.
How to do this: Upgrade hardware, use a CDN to distribute the load, and optimize your database.
Example: Use a CDN like Cloudflare or Amazon CloudFront to speed up content delivery.
6. Use fast web hosting
The fastest web hostings are
- SiteGround
- Hostinger
- Coudways
- A2 Hosting
- BlueHost
- InMotion Hosting
Follow our tips on content creation and speed optimization to improve your web platforms.
