One way to establish your platform online is to have a good domain name. There are many things that you should consider if you want to have a domain name that suits your company and what you do perfectly. Here, we will give you some tips that should make it clear to you what you need to do.
Tips for Securing the Perfect Domain Name for Your Business
1. What extension will you pick?
One of the most important things you need to consider when choosing a domain is what extension you are going for. Every country has its own extension and you need to think carefully about which you will choose. Some companies think about the cost of using a certain extension, so they would pick the cheapest Singapore domain instead of some other that is much more expensive but doesn’t offer much to justify a much higher price. The best thing would be that your extension matches the market you work in. So if you work in the US, then you would use ‘.com;’ if in Britain, you would use ‘.uk’. If you work on more markets throughout the world, then it would not be a terrible idea that you have multiple extensions.
Some companies try to find extensions that fit what they do. So you have companies such as Twitch, which has the domain Twitch.tv. You may think that ‘.tv’ stands for television but that is not the case, rather, it is the domain used in Tuvalu, a country in Oceania. So you could also find something that would fit your business and make it stand out.
2. Keep it simple
When creating your domain name, the best way to go about it is to keep things as simple as possible. The domain needs to be closely connected to the name of your business and what you do because you want to make it easy for potential customers to find you and you won’t achieve that if they cannot find you easily online. The name should be something easy to remember, and it would be great if it was catchy. Also, do not get a long domain, but try to keep it as short as possible. It should be short but still, it needs to be relevant to what you do.
3. Make it unique
If you want to have a great product, you have to be original and make something unique. Most likely, you have many competitors out there and you do not want to have a similar domain as them, especially if they are bigger, because you won’t be able to grow properly. What you should do is go online, see all the domains your competitors have, and try to create something different. You could base it on the same idea or trick but it should not sound or look the same. When you have some options that you like, you should go online and look them up and see what you are going to find. If you find someone who has already taken a similar name, then discard it, and you continue until you have the one you like.
4. Know how people search for things
If you offer a service or sell some products, you will have to create a domain that will be at the top of search results whenever someone searches for something that you sell or offer. What we suggest you do is think about some product that you are selling or the service that you offer, think about what you would search for to get the thing you offer, and then utilize what you have found in the domain name.
5. Avoid hyphens and numbers
People mistype many things all the time, and you cannot control that. But if you avoid hyphens and numbers in your domain name, you can reduce the chance that your potential customers will misspell your brand’s name. For example, if you type ‘five’ instead of 5, it will be simpler for people to find you. Also, it will be more mobile-friendly if you avoid such characters. There is a higher chance of mistakes, misspellings, and confusion while entering URLs on mobile devices, as people will have to go between the alphabet and numeric keyboards, which makes it easier for some mistakes to happen.
6. Include SEO keywords
You should search for domain names using keywords. The purpose of a domain keyword is to inform search engines about the nature of your website. Google will give you a better ranking if your site has high-quality content and an excellent user experience. Also, adding keywords to your brand name is a great way to make it stand out and be more interesting to potential customers. You can start off by including your business name and many general and relevant keywords that best describe your products and services.
7. Beware of trademark infringements
Before choosing a perfect domain name, you need to make sure that it doesn’t infringe on any existing trademarks. Do some research and do not risk compromising this legal due diligence. You can search databases of registered trademarks on various websites. If you avoid this, the consequences can be really harsh, like legal action against you and the seizure of the domain. Your company’s image will suffer and lose its positive reputation if it’s linked to a trademark infringement. So, do your research and proceed with caution and safety.
8. Don’t forget about domain renewal
You and the registrar will decide on whether the renewal will take place once or twice a year. Make sure your domain doesn’t expire by configuring auto-renewal and maintaining accurate contact details with the registrar. If you lose your domain name, you can harm your company’s credibility and online visibility, and you don’t want to let that happen. So, protect your perfect domain name like any other valuable company asset.
The domain can help your growth immensely if you know how to utilize it properly. You need to get the most out of it and be sure you use the one that will best reflect your company’s story and hopes. Also, you need to be considerate about the renewal policy and whether or not your domain name complies with all laws. Check all of that and then you can enjoy all the benefits a strong and creative brand name can bring to your business.
