To get most out of the Shopify store, you need to focus on quality user experience. It is essential to handle how your users experience speed, responsiveness, and virtual stability.
There comes the need to improve Core Web Vitals (a new performance enhancement update from Google) of shopify stores.
Once your site core web vitals are improved, it will be a sure way to bring a positive change in your shopify site performance and conversions.
On the other hand, if your core web vitals display poor health on measurement & remain ignored for a longer period, your shopify site will get penalized by Google by dropping down it’s SERP ranking.
So, if you don’t know how to boost your Shopify Core Web Vitals, this post is all you need. Let’s first understand what are Core web vitals & how to measure them before optimization.
What are Core Web Vitals?
Core Web Vitals are 3 website performance metrics comprising LCP (largest contentful paint), FID (First Input Delay), & CLS (Cumulative Layout Shift). These set of metrics are the indicators of speed, interactivity, and stability of a website.
Thus, for improving core web vitals, you need to assess how fast your site loads, how much it shifts around as it loads, and how quickly it responds to user interactions.
As a result of improvement, your users can have a positive experience with your website & it’ll most likely increase conversions.
What is the Largest Contentful Paint (LCP)?
Largest Contentful Paint (LCP) is a core web vital that represents the loading time of the largest content a website takes. Images, graphics & videos are considered as the largest content of a website.
So, LCP must be measured to get an information of a shopify store speed
Ideal LCP Score
Ideal score for the LCP on Shopify is 2.5 sec. It is responsible for 25% of Google’s performance score.
What is First Input Delay (FID)?
First Input Delay (FID) is the time in which your shopify website responds to user input i.e., button clicks.
Ideal FID Score
To pass Core Web Vitals Test, your shopify must respond to user clicks within 100 milliseconds. FID is responsible for 25%
What is Cumulative Layout Shift (CLS)?
Cumulative Layout Shift (CLS) is a core web vital that represents the sum of inconsistency and layout shifts on a web page.
Ideal CLS Score
The ideal score for CLS is less than 1 and is responsible for about 5% of google’s performance score.
Your first step towards the improvement of core web vitals is to measure it.
How to Measure Core Web Vitals?
You can measure how your Shopify website scores on Core Web Vitals by using one of these online tools:
Now, let’s dive into how to fix each core metric to improve your Shopify user experience and customer satisfaction.
Improving Shopify Core Web Vitals with Most Effective Ways
To improve your shopify core web vitals & get a healthy green signal from measuring tools, you first have to identify where your issues lie. Identifying what causes your site to slow in the first place is important to further implement shopify speed & performance optimization.
Your slow shopify site can be the result of:
- Large images
- Incomplete or missing code
- Numerous apps
- Heavy Themes
- Numerous tracking tags
Now that you have found the cause of your poor shopify performance, it’s time to take a look at how to fix your core web vitals with most effective ways so as to speed up your shopify store:
- Conduct regular performance analysis
- Reduce large number of Shopify store apps by using one app with multiple features
- Optimize Image Files by Compression
- Better Use Fastest Shopify Themes
- Reduce HTTP Requests
- Use browser caching
- Minimize Redirects and Broken Links
- Implement lazy loading images to reduce the size of web page content
Importance of Healthy Core Web Vitals
After Google’s update, Core Web Vitals place a huge importance on page experience, bounce rates & conversions. Healthy Core Web Vitals is the major ranking factor on Google.
Poor Core Web Vitals means Longer Page Loading Time, Non-responsiveness, & Visual Instability results in Bad User Experience, Higher Bounce Rates & Low SEO ranking.
However, green core web vitals give fast page loading and have shown boost in SEO ranking & quality users experience.