With over 95% of consumers relying on online reviews before making a purchase, the importance of Reputation management for a company’s brand has become more important than ever.
Ratings and reviews from authentic customers is great for new business—prospects can find the best products and services and make smart choices. For businesses, it means the building of trusting and beneficial relationships that produce ongoing revenues and referrals from loyal customers.
The number of social media platforms, review sites, and online forums is growing rapidly. So, it’s difficult for businesses to keep track of everything people say about them.
But every problem has a solution! And here’s a good one for you. It’s called “ORM (Online Reputation Management) tools.” Keep reading to find out more!
What Is Online Reputation Management?
Online reputation management, or ORM, refers to monitoring, influencing, and managing how a brand is perceived online. The tools that are used in this process are termed Online Reputation Management tools.
Sometimes, the word PR (Public Relations) is used interchangeably with ORM, but the fact is these terms are not the same. What’s the difference?
PR helps build a brand’s credibility offline and online, but ORM achieves the same goal only through online activities. Simply put, these are both important but different strategies to manage a business’s public perception.
What Is The Importance of Online Reputation Management?
Online reputation management is an ongoing process to build a healthy brand image online. It’s something that can make or break the success of a business.
Let’s explore why ORM is so important.
- It influences users’ buying decisions—88% of them research a business online before purchasing, either online or in-store.
- Monitoring your online reputation provides valuable feedback about a business’s products and services.
- Some people purposely add a negative review to diminish your business reputation. With ORM, you can respond to those and maintain control over the narrative. However, not all the negative reviews will be fake. Negative reviews can seriously harm a business’s reputation and brand. So, you might be wondering if there’s a way to discourage negative reviews online and help your business to grow a strong and positive reputation.
Online Reputation Management Tools that Discourage Negative Reviews
Different types of Online reputation management software allow brands to monitor what users say about them. What are they liking and disliking? Here are some of the top choices.
- Birdeye is the highest-rated ORM software used by over 100,000 businesses worldwide.
- This tool lets you view a complete picture of your brand’s online reputation. How? It collects feedback from 200+ review sources, such as Google, Yelp, Facebook, etc., and allows monitoring within one dashboard.
- Its Local Business Listing Management allows businesses to create, update, and manage business listings across all directories and platforms.
- Birdeye can be integrated with different CRMs to streamline workflows and ensure data consistency.
- Pricing: You can request a custom quote here.
- Reputation is the only ORM tool that manages customer feedback from acquisition to loyalty.
- Its review booster allows monitoring, requesting, and responding to customer reviews easily. You can access all the feedback in one place.
- From message templates and conversation reporting to automated responses and smart routing, this tool has everything a business requires to manage its online reputation.
- This platform allows the management of all your business listings from one location. So, your brand can get discovered wherever your customers search.
- Pricing: You can request a custom quote and demo here.
- It is the best platform when it comes to acquiring Google reviews. Over 100,000 businesses are taking advantage to connect with their customers and simplify operations.
- You can check your business reputation score for free through their online reputation score calculator. Just enter your business name and Hit the “Get Report” button.
- Traditional methods of acquiring customers don’t work anymore. So, get Podium’s Google review link and send it to your customers so they can write and post reviews about your business. The respective URLs can be shared through various channels such as emails, messaging, websites, etc. It will be directly connected to the review section of your Google Business Profile listing.
- Its AI response generator will automatically send personalized replies to your customers, minimizing the need for human interventions.
- Pricing: Podium has three pricing plans, starting with Essentials at $249/month, Standard at $409/month, and Professional at $599/month.
- This online reputation management platform allows businesses to monitor customer reviews from various review sites, including Google, Trustpilot, Yelp, Facebook, and others. The best part? All in one place!
- Yext provides a comprehensive view of customer interactions through its actionable insights. You can track up to 5 local competitors to compare the ratings.
- You can automate the process of soliciting reviews from customers and ensure a consistent stream of feedback.
- The podium listing platform allows businesses to quantify listing impressions, identify high-volume search keywords, capture consumer actions, track listing status, and monitor duplicate listings.
- Pricing: You can choose a pricing plan or request a custom quote here.
- They have a vast category of platform integrations, such as E-commerce, CRM, marketing, etc., to drive your growth strategy.
- Do you know Good seller rating stars are essential for improving Google Ads Quality Scores and reducing PPC costs? Achieve that for your brand through these tools: Review Booster and display gold stars next to your business name.
- You can use its auto-generated reply feature to send personalized review responses for a consistent review rating.
- Pricing: Reviews.io has three pricing plans, starting with Growth at $135/month, Professional at $235/month, and for Enterprise plan, you can request a quote.
- Another name on the list of best ORM tools is NiceJob, which is trusted by 7000+ businesses worldwide.
- NiceJob’s review generation software collects customer reviews and automatically shares them across different platforms, including Facebook, Instagram, and more.
- You can get customer feedback, which further helps identify improvement areas.
- NiceJob’s social proof software is free to use and can be used to add social proof widgets to your website and gain credibility.
- This platform has a unique feature. Want to know? It allows sending gifts (such as cookie boxes or chocolates) to the customers as a token of appreciation.
- Pricing: NiceJob offers a 14-day free trial, and after that, you can explore their pricing plans here.
The above tools will help you build a strong brand reputation. Whether you are a big brand aiming to win customer trust or a small or mid-sized enterprise that wants to make a name in the industry, these ORM tools have it all!
So, use them and see the magic of how online reviews can help your business grow. If you need assistance, our experts are here to help you!
Frequently Asked Questions (FAQs)
1. What is the meaning of an Online Reputation Management Tool?
Online reputation management tools help businesses keep track of what people say about them on the internet, whether good or bad. With so many kiosks happening online, comments, reviews, and social media posts – it’s impossible to keep up with it all. Here, ORM tools help as saviors.
2. Is ORM & CRM the same?
No, these both are different and serve distinct purposes. ORM helps build a positive brand image by managing reviews and comments online, while CRM streamlines and enhances all aspects of customer interactions.
Simply put, ORM is an extension of CRM.
3. What is the importance of Online Reputation Management?
Online reputation management is paramount for a business as it directly affects its trustworthiness and credibility to enhance customer relationships. ORM is not only about management but also involves engaging authentically with the audience.