In many regards, the perception of your business website is the same as the perception of your brand – especially to those who are unfamiliar with your name before finding it. While that might mean that you put your best foot forward with how responsive all of the links are and how impressive the general appearance is, it’s important that you don’t forget about core functionality.
The speed of your website could be something that lets it down – being too slow leading to users turning away before the page has had time to load. Additionally, poor security is going to be detrimental for several, more obvious reasons.
Smart & Affordable Strategies for Website Speed & Security
➢ Web Host Improvements
Both of these issues could be improved by making changes to your web hosting choices. It could be that this is something that you didn’t think too much about in relation to the actual website itself, but it can make a huge difference in the performance and security of the platform, which is done by offering SSL protection and data encryption, among other things. Getting more specific with the web hosting options that you’re exploring, such as with Krystal Hosting, can help you to understand how you would use it within your own framework – going so far as to offer consistent support and help so that you can discuss any problems or concerns that you’re having.
When it comes to speed, the higher bandwidth that effective web hosting can offer will lead to immediate improvements here. This can also lead to scaling options, putting your brand in a better position to handle increased traffic without needing to make any additional changes to your web hosting setup.
➢ Unrefined Elements
On the face of it, you might struggle to see the problem, but it could ultimately come down to optimization issues. Perhaps you’re using images and file sizes that are too large, maybe you’re overloading your platform with ads. This second problem can be especially egregious due to the impact that it has on the user experience. While it might feel like something that people can simply ignore, it could be actively infringing on their ability to see your website itself – not to mention the slowdown issues that it might be causing.
It could be that you’re taking a go at building your website with your own knowledge – or with the accumulated knowledge of your non-expert team. However, even though this might be an approach that feels as though it saves money in the short term, it might end up costing you in the long term anyway. While it feels more expensive to shell out for an outsourced web development team, the result might be impactful and profitable enough to make up for that initial blow. You could even just hire an in-house expert, giving you multiple ways of approaching this problem.
➢ Too Much at Once
It could be that you’re taking too cluttered of an approach to web design. Instead of creating something that’s element and functional, you might be trying to throw too much at the wall in the hope of that maximalist approach appealing to a greater variety of audiences. Unfortunately, this could be something that ultimately damages your approach more than anything else. Not only can it create a cluttered aesthetic that doesn’t tick any particular box in the hopes of appealing to everyone, but it can also cause a lot of slowdown when you include too many things like plugins or animations.
In order to alleviate this, you might have to go back to the drawing board – but that might not be such a bad thing. This is a good chance to re-debut your website and get a better sense of what it is that your audiences want, and what kind of approach better suits your branding. Throughout all of this, the fact that you’ll also get a chance to better regulate what you use in your web design to deliver a more functional result is also a plus.
➢ Alternative Security Approaches
While security might also be something that you take seriously elsewhere in your business, it could just be that the way you have to think about it here is different. As mentioned before, your choice of web host provider can do a lot to determine certain elements of your site security, but there might also be aspects that are specific to your brand and the kind of information that would be inputted on this site. For example, biometrics or even just passwords or financial information can lead to a situation where you need to lend greater consideration towards sensitivity, including advice on how this kind of information is retrieved (such as warning users about when you would ask for such information so they can avoid scams).
