There’s a lot happening in the digital world. Social networking sites have taken center stage in people’s lives and hashtags have evolved into a necessity for social media marketing campaigns. Irrespective of what you are promoting, learning the art of using hashtags correctly can take your online presence to the next level.
For the uninitiated, hashtags are numbers and words starting with the hash (#) symbol. Hashtags are used to categorize and monitor content on social networking sites. You can add them to bios, posts, and comments on most social media platforms, such as Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc.
Since this symbol is crucial in creating hashtags for your marketing campaigns, you must know where it’s found on the keyboard of your computer or laptop. For instance, if you are working on a Mac computer and wondering how to write hashtag on Mac, you will see the symbol engraved on the numeric 3 key. To produce a hash symbol, you have to press Shift + 3.
Similarly, find out how to produce the hash symbol on your specific operating system and keyboard. A quick Google search should suffice.
With that said, this guide focuses on the reasons why you must consider using hashtags in your marketing campaign and offers valuable tips.
1. Helpful Hashtag Tips For Achieving Maximum Impact
1. Try to be as relevant and accurate as possible
Using random tags to promote your brand, product or cause is not the wisest of strategies. It is advisable to carefully choose the hashtags to be used in your marketing campaigns. The tags must align with your brand, and business objectives and resonate with your target audience. It is best to avoid the use of generic tags. Opt for specific tags that define your brand and clearly explain the message you are trying to convey.
2. Invest time and effort in researching trending hashtags
Staying updated about the trending tags is one of the most important tips when it comes to mastering hashtag usage in your campaigns. Spend as much time and effort as possible in researching and exploring trending tags within your niche and industry. Try and incorporate them into your posts.
3. Create branded hashtags unique to your sector
Want your brand’s campaign to be known far and wide? Create a bespoke tag for your campaign. The tag must be easy to remember, short and unforgettable. You can also ask your loyal customers to use the tag in their posts so your message spreads far and wide.
4. Use a healthy mix of industry-oriented and popular hashtags
If you wish to attract a wider audience with your new social media campaign, opt for mixing trending and niche tags. The trending tags will make you part of the bigger conversation and the industry-related tags will establish you as an authority in your niche.
5. Never overuse hashtags
Yes, tags are an essential part of the marketing mix. But overusing them is never the solution. This will prove counterproductive and make your post appear spammy in the eyes of Google. On most social networking sites, do not use more than two to five tags.
6. Keep watch on the performance of the tags
Is hashtag strategy working? Are you getting the desired results? These questions can be answered if you keep watch on the performance of the hashtags used. Use analytics tools to monitor how the tags are performing and the modifications you may need to make for them to perform better.
Top Reasons To Use Hashtags In Your Marketing Campaigns
Hashtags can be used to participate in trending topics. For instance, if there’s a lot of noise regarding the FIFA World Cup, you can join in on the conversation by using a tag around FIFA World Cup. Of course, you must ensure the tags are relevant to your post.
Many businesses and even individuals use tags to increase engagement on their social media posts. You can do the same.
Make it easier for your target audience to find you
Relevant hashtags can help your audience to quickly find you. There’s so many brands and influencers trying to hog the limelight across social media platforms. How will your potential customers find you? Hashtags!
To add additional context to your social media posts
Hashtags are useful in connecting your posts to particular themes or topics, making it easier for your customers to find, comprehend, and engage with your content.
For instance, if you share recipes, you can use hashtags like #recipe to make your post searchable.
The Bottom Line
Hashtags are more than digital ornaments. They are essential components of successful social media marketing campaigns. Follow the hashtag tips mentioned above to harness the potential of hashtags for optimal impact.