Cryptocurrency is a growing industry and so do the businesses around it. To gain an edge in the competitive market, you need to implement SEO for your crypto website. Cryptocurrency SEO becomes vital to increase ranking, drive traffic, and grow sales.
You need to leverage On-page SEO, Off-page SEO, and Technical SEO to see desired results on your website. In this article, we are going to talk about SEO strategy for crypto and blockchain websites with the 10 best ways of optimization.
What is Crypto SEO?
Cryptocurrency SEO helps you gain more traffic from users in the crypto industry to grow customers, awareness, and sales. An effective SEO strategy for your crypto business will help to market your company’s products and services to your target audience and drive high-quality traffic to your site.
Core Pillars of SEO for Crypto Websites
The core pillars of crypto website SEO to get the most benefits from:
Technical SEO for Blockchain Websites
The primary goal of technical SEO is how Google crawls pages. It is the back-end work that helps fix vital elements on the site to make it perform optimally so that search engines can easily crawl your pages. putting vital elements in place to ensure that your site performs optimally and search engines can easily crawl your pages.
Critical implements for technical SEO include:
- Domain age
- Domain strength
- No plagiarized content
- URL structure
- No dash domains
- 301 redirects
- Website speed
- Site navigation
On-page SEO for Crypto Websites
On-page SEO is critical to optimize your pages for search engines. If your site is aligned with the best SEO practices, it will be easier for you to rank on search engines.
On-page SEO focuses on the following areas such as:
- Keyword research
- Page mapping
- Meta description
- Page titles
- Image optimization
- SEO-friendly URLs
- Content optimization
- Calls-to-action (CTA)
- User interface
Off-page SEO for Crypto Websites
Off-page SEO deals with link strategy and other external areas that can influence your website ranking. Link building strategy is proven to build authority in the eyes of search engines and help drive traffic to your website from relevant linked sources. Off-page SEO covers:
- Social media engagement
How to Optimize SEO for Your Cryptocurrency Website
Here are the 10 best ways to optimize SEO for your cryptocurrency website:
1. Keyword research
Keyword research is the first step in Cryptocurrency SEO. Before optimizing crypto websites, you’ll need to know what keywords your target audience is searching for. Keyword research for crypto companies includes industry-related keywords like bitcoin, crypto, buy cryptocurrency, etc.
You can use tools like Ahrefs keyword explorer, SEMrush, or Google keyword planner to help you provide the right keywords you need. The best way to implement keywords is to create a balance between writing for keywords that people are searching for and not choosing competitive keywords. When choosing keywords, keep in mind the searcher personas.
2. Optimize your content
SEO content writing helps your content rank higher on search engines. It makes your content not only appealing to your target audience but also making it search engine friendly. The content marketing strategy for the crypto website should focus on writing and publishing relevant, keyword-rich content related to your niche.
Your content should be unique, deeply researched, and properly formatted without grammatical errors. Looking for content gaps in competing websites will also help you know the keywords to focus on so that your content will outrank your competitors.
In order to dominate your competitive market, find out the content gaps where you add value with your content.
Based on a new Google algorithm update called helpful content, your content should be created for users, not search engines. That means it should help solve users’ problems.
3. Reduce Page Loading Speed
The site user experience can be influenced by the loading speed. The loading speed is determined by the rate at which the user can see. There are three main page load speed metrics termed core web vitals including LCP, FID, and CLS.
All these metrics affect the quality of your ranking. Of course, content quality is most significant if you want to see your site at the top of search results. But in order to make your site optimized, you should never ignore these indicators. Checking out the “page usability” report in the search console helps you identify the issues you need to fix.
There are a few tips you can implement to improve the loading speed of your crypto site including:
- Use compressed images
- Leverage browser caching
- Implement Content Delivery Network (CDN) to increase your website loading speed.
- Track performance with page speed insights
However, speed optimization is a complex technical task that requires expertise and experience. There comes W3speedup provides a one-stop solution for cryptocurrency businesses to skyrocket their website and enjoy performance gains. So, let our experts make the speed optimization process hassle-free for you.
4. Focus on mobile-friendly designs
The use of mobile devices is ever increasing than the use of desktops and laptops. It becomes convenient for users to use their mobile devices when purchasing a product or hiring a professional. Therefore, your site structure must be well-designed for all types of screens.
It starts with creating mobile-friendly designs. The most important aspect of the mobile-friendly design is making it responsive. Remember, people want quick browsing and instant information. So, when they open your website on a smartphone, it should load fast with all the elements perfectly placed whether it is image, video, text, or buttons.
Making every step smooth for the users should be your primary goal to make them stay on your site instead of switching to your competitors.
5. Get Relevant Backlinks
Relevancy is one of the key performance indicators of SEO. When it comes to link building, you’ll need to make sure you get backlinks from sources relevant to your industry.
A good backlink profile helps you gain authority and a better ranking on the search engine result pages. The key to this is quality. The more quality backlinks you’ll get, the higher will be the chance to get desired results. Therefore, selecting areas with relevant content is crucial if you work in the cryptocurrency industry. So, when linking your site, pay attention to the quality of your content.
6. Optimize your cryptocurrency website for Google EAT
EAT is short for expertise, authority, and trustworthiness. Instead of being a direct ranking factor, EAT affects the quality and value of your content to your readers and search engines.
Here’s how to make your website more authoritative and credible in the cryptocurrency space:
- Tell your visitors who you are
- Collaborate with industry experts to create content
- Ensure the latest content
- Link to high authority sources
- Build the brand’s online reputation
7. Optimize Featured Snippets
Featured snippets help you increase traffic to your website. Incorporating highly competitive keywords in your SEO crypto strategy will help you earn featured snippets.
With the help of featured snippets, you can outrank your competition while also increasing your click-through rate and impressions.
8. Add relevant keywords in your metadata
Meta descriptions and page titles are the significant areas to focus on. It carries great importance if you want to optimize your website. You should be using keyword modifiers like buy, sell, and crypto.
Adding relevant keywords in your metadata increases your chances to gain a high rank. It will also increase your click-through rate (CTR).
9. Monitor your position in SERPs
Monitoring and tracking your position in SERPs consistently help you make the right decisions in your SEO strategy. Start off with SERP tracking because your primary goal is to rank on the first SERP.
All you need to do is run some searches for your crypto-related primary keywords. If your page does not appear on the first page or is not the first on the list, it’s time that you need to begin an SEO analysis on your website.
You can use any SERP checker tool to help track your SERPs. Ahrefs SERP checker tool or SpySERP are great examples of software you can access for tracking your SERPs.
10. Create Localized Pages for your international audience
If your crypto company is targeting different countries, creating country-specific localized pages would help you attract more international audiences. As a result, you will see an improvement in the conversion rate. By creating local content, you will tend to achieve local searches and boost visibility internationally.
One-Stop SEO Solution To Rank And Increase Traffic
Cryptocurrency SEO tactics are essential for the growth of your cryptocurrency company or business. However, it can be complex and time-consuming.
At w3speedup, we have a team of SEO experts who understand what’s needed to be done and help companies outrank the competition. So, let us help you improve your site’s ranking, reach a wider audience, and boost sales. Let’s get started now.