The Rise of AI Writers and the Risk of Penalties
With a world that’s full of digital advancements, such as artificial intelligence that can write content, we must learn more about how to avoid Google penalties.
There are plenty of tools that people are using to create content within a few seconds. These are AI writers, and some of the more popular used options are ChatGPT or Jasper.
Some tools, such as aidetector.com can help you determine if something is AI-generated or human content.
Why Google May Penalize Low-Quality AI Content?
The issue with using too much of the content created by AI is that it can limit the quality level of your content and possibly result in penalties from Google.
There seems to be a small line of quality and goodness between automation and something crafted by a person.
We need to know how to use AI in our content creator world without having it offset the quality of our content or prevent Google from docking our website when someone does a search for something within our niche.
That’s what this article is all about today: how to avoid Google penalties.
Understanding Google’s Focus on Quality and E-E-A-T
Google is mostly concerned with the value and quality of the content created on websites. This means that whether your content is human-drafted or AI-powered, it won’t mean as much to Google as the quality of the content will.
The content must provide insights that are original and unique, and help demonstrate to Google’s scanner that it’s coming from an experienced viewpoint.
This means that your AI content must meet the 2023 demands of E-E-A-T to have Google index the content without penalty.
- Expertise
- Experience
- Authority
- Trustworthiness
Google came out in 2023 saying that they will not penalize AI content simply for it being created by artificial intelligence; rather, it must meet their typical standards of quality content.
The key to this is to know what you’re content writer is created, whether the person is using AI or their mind, doesn’t seem to matter to Google, although they can often change their guidelines, so we say, why take the chance?!
Should You Use AI Content on Your Website?
In the future, we could see Google start to penalize websites that have hefty AI content, so we think it’s best to keep an eye on their guidelines and make a choice as to whether or not you want AI content on your website.
The key is to make sure that your content is quality, so how can you make sure that you have quality content on your site and don’t get penalized by Google?
AI writing tools are exceptional in many ways, but they do have limitations. This means that you shouldn’t rely solely on AI content because it can add language that isn’t necessary or doesn’t’ flow well to the human mind.
This means that, regardless of Google, your audience may grow tired or confused when reading AI-drafted content too often.
When AI Isn’t Reliable: Financial, Health & Legal Niches
For those in the financial niche, or health and legal niche, relying on AI content writers is a bad idea.
While these AI-powered writers do well to draft up content quickly, they are not so reliable on the information that they share.
This means that the content for legal, health, or financial industries using AI may not have accurate data or references about the industries.
This means that Google will penalize you as you will not meet their quality content standards.
The best way to handle this within those niches is to:
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- Use a human writer.
- Double-check any AI-written content against reality.
- Ensure the statistics are accurate with the most up-to-date details within your niche.
- Make sure that you are revising AI-written content to match your brand’s voice.
- Add some context to the content so it flows more human-like.
How to Fix and Improve AI Content Before Publishing?
You can easily use AI detector tools to analyze the text, and then continue to rewrite the AI-powered content and adjust it until it shows a more human-like flow.
While this process would mean more time writing content, which translates to making more sense to write the content out by yourself from the start, some people feel as though they are saving time using AI content writers and adjusting it in this way.
Having an AI detector analyze your content before publishing it is the best way at this time to
- Detect whether or not AI was used.
- Analyze the flow of the content.
After you have this report back, you can review the AI-powered content to see if it will meet Google’s standards for E-E-A-T as noted above, and move from there with what you will do with the content.
Final Words:
Publishing high-quality content, regardless of whether AI or humans wrote it, will not be the key factor in how Google indexes your website. The best way to avoid Google penalties is to use AI detection tools, review the content before publishing, and make sure that the content flows well for people who will read it.
