If you’re considering entering the SEO game, you’ve probably thought about white label SEO. It’s appealing because it allows you to focus your time and energy on attracting clients. However, choosing the right SEO company is essential if you want your business to thrive.
What is a White Label?
A white label is a website or service that you can customize to appear as your own. In this case, when you send potential customers to your SEO white label, they’ll believe you’re offering the service directly.
Everything about the white label SEO setup looks like your business. This means you’re responsible for marketing, acquiring customers, and answering their questions. You’re outsourcing the actual SEO work while collecting payments and earning your profit.
How Do You Know if an SEO Company Is Legitimate?
You need to dig deep to uncover this information. A quick Google search isn’t enough. While searching for the company’s name is a start, you won’t have enough information to make an informed decision based on that alone.
Check Social Media
Check Social MediaGo to major social media platforms and search for the SEO company’s name. Check YouTube as well. Read comments on any posts or content you find. Look for anything suspicious or concerning.
Analyze Their Website with Paid SEO Tools
A reputable SEO agency will have a well-optimized website. Use tools like SEMrush or Ahrefs to evaluate their SEO strategies. Pay attention to on-page SEO elements like internal linking, broken pages, and keyword density. Examine their backlink profile for anything unusual.
The key here is to ensure the company practices what it preaches. If their website is buried in search results or has poor backlinks, you can expect the same for your clients.
Request References
Ask for a list of past clients you can contact. This is your chance to verify the agency’s claims. A top-notch SEO company will gladly provide references. Don’t hesitate to reach out to a client or two for feedback. Inquire about the results they achieved and their overall experience. Verify their claims by analyzing their website with an SEO tool. You should anticipate similar results for your own clients.
In Short
The white label route can be a great option for SEO businesses that want to focus on marketing and customer service. You can outsource the technical SEO work to an agency while you concentrate on acquiring and retaining clients. However, ensure you’re partnering with an agency that knows its stuff and has a proven track record to back it up.
