In the highly competitive market, it’s hard to achieve consistent sales on your online store. Optimizing SEO has never been more critical than now.
Over the past 5 years, the number of digital shoppers has increased by 40%. Online shopping made it way easy for buyers to place their orders 24/7. Online sellers need to ensure consumers can easily find them so that they are more likely to get customers and profitable deals.
However, SEO is ever-evolving. You need to keep up to date with new trending practices of SEO to rank higher and get more traffic. In this article, we are going to provide you with some SEO hacks important for you to achieve the best results.
8 E-Commerce SEO Hacks For Ecommerce Online Sellers
Here are some of the best E-Commerce SEO hacks which help you optimize your online shop:
1. Product Page Optimization
Your product page is what users are going to interact with during purchasing phase. It should entail high-quality product images, relevant content, pricing details, customer reviews, and everything that is necessary for the customers.
We have completely dedicated a blog on product page optimization tips that you can incorporate to take your online selling to another level.
Avoid using low-quality product images. Instead use high-quality images that you can zoom, pinch and see from different angles. Make sure to add testimonials of the consumers and relevant CTAs that can motivate users to take action and find your products or store reliable.
On the other side, content must display a buying intent that drives visitors toward the checkout page and eventually make purchases.
2. Personalized Website Experience
Website personalization provides your site visitors or buyers with unique experiences tailored to their demands and desires. 86% of customers admit that personalized experience influences their buying decision. When you personalize your product recommendations according to the customers’ interests, customers are more likely to buy from your store.
For instance, personalization on e-commerce can be done using data analytics, which could show customers similar products based on their browsing preferences or even show custom offers that can be used to upsell other items.
3. Simple Checkout
With complex checkout, your orders will more likely be abandoned by the customers. Last-minute cart abandonment is usual in e-commerce stores and the complex checkout processes are found one of the primary reasons.
So, simplifying the customer journey should be your goal to increase your e-commerce store sales. A fast checkout is a perfect area to focus on from the very start. There are several ways you can do this, some of which include providing clear shipping information, multiple payment methods, and guest checkout options without going through the process of login in to buy a product.
An easy checkout landing page excites customers to buy from your store again in the future, creating fixed customers.
4. Create Landing Pages for Special Occasions
Take the best advantage of holidays and special occasions to fulfill product demands on your online store. Your landing page should be designed in a way that attracts online buyers and drives them to buy what they are looking for.
The most popular e-commerce SEO hacks are occasions on “Black Friday” and “Cyber Monday” to capture the search demand and deploy SEO strategies that increase the chances of higher rankings and desired traffic. The higher the growth in traffic on landing pages, the more deals you will make for products.
5. Optimize website speed
Website speed now becomes the most important SEO factor to dominate competitors on search rankings. If you have slow loading website, consider optimizing its speed so that your customers can spend quality time and achieve a better experience.
There are several areas you can work on for having a faster website such as image optimization, removing irrelevant plugins, implementing lazy loading, leveraging browser cache, switching to a better hosting service, and many more.
With the use of optimized resources on the page, your page is more likely to load faster.
The good news is you have w3speedup to make your website load lightning-fast. No matter whether it is Shopify website speed optimization or WooCommerce, we promise to offer you a 90+ score on page speed insights and GTmatrix so that your customers don’t have to wait longer on the page while loading.
6. Write Relevant Blog Posts
Once you’ve found the right targeting keywords for your e-commerce store, create relevant blog posts for your niche. Writing engaging content has never been more important than now to leverage content marketing strategy for your online selling business.
Engaging content is a way to build strong relationships with your users and improve search engine rankings. As a matter of fact, a site with increased traffic appears more credible and authoritative for Google. And the good news is Google boost the ranking of the sites with good topical authority.
The more frequently you will create good quality content, the more chances you will have to boost online traffic. Google is now prioritizing helpful content that can provide value to the readers.
Don’t forget to add topic-relevant keywords and their variations in your post. Keywords in blogs enhance your post by making it more SEO-friendly.
7. Build Social Media Presence
Social media has become a vital place when building an online business. There are many ways you can use social media but social media, SEO, and content marketing hand in hand can help you achieve the best results.
You can also use plugins to connect your social handles with your website. When Google sees readers are sharing your content, it starts to bless your website by boosting your search ranking.
Remember your content should relate to the products you have to provide a tailored experience to the users or potential customers. You can incorporate social media listening to know what your customers are talking about your brand; what it is they are most praising. Having this data at hand, you can create a strategy that would point to the problems and their solutions.
8. Tracking Ecommerce Sales on Google Analytics
Once you’ve optimized product pages and page speed, and build social media accounts, it’s time to track your site’s traffic and online sales. E-commerce tracking helps you know your sales, and target those who are interested to buy from your brand.
You can use Google Analytics to keep an eye on your website performance. Without e-commerce tracking, you can’t tell how successful your online efforts are.
SEO is a game changer in the e-commerce world. Adding these above tips to your SEO strategy would surely help you get your desired results and accomplish your business goals. These are the most e-commerce SEO hacks for boosting your online sales forever. If you’d like to let your optimization handled by experts, consider our SEO services your best bet.