Video has arguably become the primary way in which people consume the majority of their content. While it’s still wise to place effort into the written word, if you fail to embrace video and everything that comes with it, you will ultimately fail to attract new customers to your brand or be able to drum up interest in new products. Nonetheless, all of what we just wrote makes the process of creating videos a doddle when, in reality, it takes a lot more effort than most give it credit for.
For most businesses, the most cost-effective way to produce video content will be by outsourcing the process to experts who have the accretive vision and ability to pull off what is usually a pretty complex task. In this post, we’re primarily looking at how you can go about hiring the right people for the job so you can guarantee that your videos will be delivered on time, within budget, and portray exactly what you had planned.
Top Tips for Selecting Video Services That Fit Your Business
➢ Identify Specific Requirements Tailored To Your Business Objectives
A video can come in many forms, and knowing the style and outcomes you want will go a long way to ensure success. For example, do you need a training video to train new hires about specific procedures expected of them during their employment or something public-facing that’s been created as creative explainer videos for businesses for the purposes of selling a product? The two are very different, as are the techniques used to make them. Therefore, you need to take some time to evaluate what you need before you head out and start hitting up the various video production companies in your area. This will save you a tremendous amount of time and enable the people making the video to come up with a set of ideas based on your needs, rather than them having to guess what you want, potentially adding extra cost and time to the process.
➢ Research And Evaluate Multiple Providers To Find The Best Fit For Your Business Needs
Once you have an idea of what you want to accomplish with your video, the next step is actually reaching out to multiple production agencies and inquiring about their process and costs. You should expect to encounter a range of questions as the video company will also need to perform their own due diligence on you, primarily since they will be investing considerable resources into the job, possibly at the cost of rejecting other jobs if they are more on the boutique side of things. To do this right, you ought to gather a shortlist of providers to contact and narrow them down based on the variables that you deem most important for you. These variables will likely include:
- Cost
- Expertise
- Communication
- Portfolio
- Timelines
➢ Review Portfolios To Assess The Quality And Style Of Videos
Once you’ve narrowed down your selection to a few options, you can ask them to send over previous projects they’ve done that are somewhat related to what you’re after. By looking through their earlier work, you will get a great idea of where they lie creatively and if it aligns with your company’s style. Even if you find a video agency that has produced fantastic work in the past, their style and way of doing things might not fit what you need. For example, if you’re a law firm, hiring a video agency that has only really been involved with projects involving high energy and aimed more at actors compared to yours will probably not end well.
➢ Look For Providers With Experience In Your Industry To Ensure Relevancy
Following on from the previous point, when you hire a production company with experience in your specific industry, you are not just hiring a company that creates videos but one with intimate knowledge of how your industry works and the types of people you might want to appeal to. Taking this proactive step also ensures that they are entirely aware of any rules and regulations that may be present. Going back to the law firm example, when advertising to the public, there are strict rules about what you can and cannot do. Instead of having to explain this to a video production company, hiring one who understands these rules will save a vast amount of time and effort.
Videos have become crucial for all manner of businesses in the modern world as a way to portray complex ideas more succinctly or simply, or merely to promote a product that you’re about to launch. Whatever the reason for your need for high-production video content might be, choosing the right agency is critical for a positive outcome.
