In the modern age, having a website for any business is vital for seamless interaction with customers, attracting new clients, and keeping all of the business’s information in one place. Construction companies in particular should always look to improve their websites because construction projects are always underway. Websites offer a central hub where information about these projects is easily accessible for both clients and employees. Below is a list of examples of when construction companies should update their website and what key changes they should make to optimize this valuable resource.
Launch of New Services or Products
Construction is a visual industry where businesses want potential clients to see their most recent projects. With new things being built every day, businesses need to showcase their latest achievements to show how they stand out amongst their competition. Whenever your construction company unveils a new development project, introduces a new service, or completes a notable building, the website should be updated to show new pictures that show off these recent achievements.
Rebranding or Visual Updates
Sometimes it is just time for a change and a rebranding of your construction business offers the perfect time for a website revamp as well. If you are looking to change your logo or add new photos of your completed projects, you want to make sure that your website reflects your professionalism. To discover web design tailored for construction companies, you can work with designers who have experience working on these kinds of websites. They can offer insight into what works and what doesn’t with this kind of business website.
Technological Improvements
The internet evolves more every day and websites that do not make the effort to keep up are at the risk of falling behind or seeming unprofessional. If you want your construction company’s website to remain relevant, you have to do regular updates that integrate new technology into the platform. A good example of this is making sure that your website not only works on a computer monitor but is also mobile-friendly. Websites do not just automatically transfer from a large screen to a small screen but have to be designed to adapt to both forms of technology. If you feel like the mobile version of your website is not performing as well as the desktop version, then it is probably time for an update.
Search Engine Optimization (SEO)
SEO trends change rapidly, so make sure that your website is churning out relevant content to keep it high on a search engine list, you have to update it regularly. To keep this in check, you can frequently check your website’s domain rating to find out how well it is performing and how much traffic it is attracting. If you are seeing a decrease in interest in your company’s website, check out other construction company’s websites to see what they are doing right to get them placed higher on a search engine results list. From there, you can make specific updates to get your website looking as good as the websites of your competitors.
Client Feedback and Reviews
If you receive any constructive criticism from clients about your construction company’s website, the best thing you can do is update the site as soon as possible with the requested changes. Customers who feel listened to by any business are much more likely to stay loyal to that business in the long run.
Periodic Maintenance
Sometimes small things need to be done in order to keep the website up and running smoothly and these call for updates. Even if the updates are mundane and may go unnoticed, doing regular maintenance of your website will keep you from having to make major improvements down the line.
Key Changes to Make During an Update
1. Content Updates
Regularly refreshing the feed on your homepage with articles and blog posts relevant to the construction field is a great way to keep clients engaged in what your company is up to. Any portfolio updates are also important to add as soon as photos have been taken so that clients can see real and recent images of your work.
2. Design Enhancements
A visually appealing website creates a strong first impression and will also keep clients engaged on your site for longer. If you are going to update your website for aesthetic reasons, remember to keep it simple, organized, and easy to navigate. This means getting rid of outdated visuals or animations and replacing them with high-quality pictures and other features like 3D walkthroughs of completed construction projects.
3. Call-to-Actions
These short phrases like “Request a Quote” and “Contact Us Today” are great additions to the homepage of your website because they show that your business is always ready to talk to interested clients. Adding more of these call-to-action statements will make it easier for potential clients to find your contact information and make it more likely that they will reach out for more information about your services.
4. Interactive Features
As mentioned above, features like 3D walkthroughs and other interactive elements on your website offer a great way to keep clients interested in your work. If you are going to revamp your website design, then work with web designers to insert all kinds of interactive features that make your website stand out amongst your competitors.
5. Contact Information
If your construction business has opened up a new location or has changed anything about its contact information, then this is one of the first things that should be changed during a website update. Having the correct contact information on your company’s website ensures easy access to communication for your customers.
6. Security Updates
Keeping your website and all of the information in it secure should always be a top priority. With every website update, you should double-check that you are using the best security that modern technology can provide, especially if your website holds valuable and sensitive information about construction operations. You never know who could be snooping the internet looking for this kind of information.
By keeping your website updated and functional, you are using the best kind of digital tool to your advantage. A company website is not only a place to store your information, it is also a first impression of your company for many potential clients and should be updated regularly to show that you care about how your company is being presented online.
