How to Optimize Your Website for Growth

[{"selector":"#anim-f9b21905-8535-4890-9bbe-80acb121ac35 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] SEO FOR STARTUPS SEO FOR STARTUPS

Create a User Friendly Website

[{"selector":"#anim-a0f454bc-c42a-4698-82c9-b7ea2e6d6721","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8eb2bb2e-9003-4e52-a3ae-e7e1e9379642","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-701b57cc-d4fc-4a4a-b190-9230e0393dc6","keyframes":{"transform":["translate3d(0px, 376.79729%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a1e17e1-7bf8-4e22-8f2d-a1b041660e77","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-033b680c-4b5b-409c-a121-f42e9caff13f","keyframes":{"transform":["translate3d(0px, 167.45328%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3023640-e8e3-4a4c-b488-e7a553f9fabe","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] You'll stand out from the competition if your website is professional-looking and well-organized. Poorly designed websites may effect user experience, traffic, rankings, and conversions. STEP 1 STEP 1

Set Your SEO Goals

[{"selector":"#anim-5054ca0f-1b58-4d4d-97e1-8af7d0da1ed0","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2219d8de-5291-4097-9c44-d70b5b76ed34","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d43d570-45c8-405e-854d-916d5dca3edd","keyframes":{"transform":["translate3d(0px, 633.90316%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6362095a-0f23-4e43-88d7-8fd950a4e6f3","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3cf5a0b0-6cf1-4892-822a-f243778f484e","keyframes":{"transform":["translate3d(0px, 231.35800%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d18c115-5803-49c2-bf77-6822661d1112","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Before implementing SEO techniques, determine your goals. An SEO goal is a measurable, aimed goal that you want to achieve within a given time frame. STEP 2 STEP 2

Plan Your Startup SEO Strategy

[{"selector":"#anim-98582923-ef67-4632-a106-0ea0b7a5a84f","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69a08448-52cf-4b0b-85ab-860f7c81f434","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b212845a-9962-4b4a-bb84-c566eb223b33","keyframes":{"transform":["translate3d(0px, 373.85606%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ac7ff63-6199-40da-874d-4cd07eccd7fc","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99e3729b-23da-4f6a-8b5a-3d4ee2ecde7c","keyframes":{"transform":["translate3d(0px, 163.35287%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7018387-f6d2-4103-93ca-10ef1e6cceab","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] An organized method for optimizing a website for search engines is known as an SEO strategy. It includes technical optimizations, creating content, link building, and keyword research. STEP 3 STEP 3

[{"selector":"#anim-e5c0a282-b28a-45ec-b3ca-7402b8e9d408 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-25.03315661318213%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn more

Run a Technical SEO Audit and Fix Issues

[{"selector":"#anim-a7ac15a9-9003-49ed-b8d3-98f7bd5045b4","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9c6d832-c99b-4597-9b31-2ba8bf64b400","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-319974b6-6285-435e-a917-12d9d0ee3f4f","keyframes":{"transform":["translate3d(0px, 163.91345%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69a623b7-5125-44e0-81e7-61dbbb9eaf88","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3028b9ac-c6e2-4da7-9d29-b66ff319f122","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-603d1880-3c68-4dc8-a96d-e237d1912f33","keyframes":{"transform":["translate3d(0px, 383.67010%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] identifying issues with your website is possible with a technical SEO audit. Solving them ensures optimal site productivity, boosts the user experience, and increases search engine rankings. STEP 4 STEP 4

Do Competitor Analysis to Find Opportunities

[{"selector":"#anim-c7bcfda0-7f4f-48dc-a2f7-92c3ba7c3226","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28eab1f8-df30-4dd0-baf4-929d9b5ce9f9","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06f763e7-7d38-49e8-bcd3-2d02cca212cd","keyframes":{"transform":["translate3d(0px, 174.53293%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9ee7c89-7a2f-410a-903a-56fdbf1fa7b8","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54abcfc0-24f2-4080-a113-6f55811c4865","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ce3997f-4c7d-462f-b070-eb86d11e70c8","keyframes":{"transform":["translate3d(0px, 453.96817%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A vital part of any startup's SEO strategy is competitor analysis. You can enhance your SEO efforts by figuring out where your competitors are succeeding and failing. STEP 5 STEP 5

Do Keyword Research and Match Search Intent

[{"selector":"#anim-cfa5cb42-8f61-47e5-83e5-15b8f6cc9df7","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d7825fb-0e41-46f2-a5a2-3ca354ad6080","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae29e47a-6e82-44db-9841-2b7c1df3b624","keyframes":{"transform":["translate3d(0px, 149.42815%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38d08a17-d84b-42bd-84ee-2424cc402f08","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9841cb0d-8ca2-4fcb-80ae-24555b4dd326","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0cd6426-4a10-417c-8792-8e04ba4c70ea","keyframes":{"transform":["translate3d(0px, 462.89672%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Keywords are words or phrases that people enter into a search engine to locate particular content. To help people find their products or services, startups must identify relevant keywords and phrases. STEP 6 STEP 6

[{"selector":"#anim-02983cf5-bc58-44b1-91c6-914cffcf8998 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-24.999999544902902%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Learn more

Create Quality Content That Offers Value

[{"selector":"#anim-8822cab9-23fd-4a49-87b8-5e97b8fc9f61","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de07548b-dd65-4219-bd01-4a95b0f2b1e2","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bac22d5-035a-4798-9b24-243f11ac18f1","keyframes":{"transform":["translate3d(0px, 175.41787%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-945a930d-b7c7-4ec8-a80a-afbd2aed5ddb","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5d3ff96-727a-42da-b90c-ed44a44ab12b","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48c8453b-9bf7-441b-8081-6a5ca9cd7a6e","keyframes":{"transform":["translate3d(0px, 291.26099%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] After you've chosen suitable keywords, create excellent content that benefits your audience. Writing informational and easily readable content is required for this. STEP 7 STEP 7

Perform On-Page Optimization

[{"selector":"#anim-9d89da60-6e62-45de-b6bd-4456bcc74167","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05e3ef52-b3ef-4666-a0b4-0ee23f9d96c8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94e3a44f-b3b2-4b70-bf0a-b196457222ee","keyframes":{"transform":["translate3d(0px, 169.22322%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a569924a-89ac-47e3-9aa9-64c6ea76f21e","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30642f98-d2ce-4cb6-bffb-18d622839ce8","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-300a0921-7c6c-493a-bff6-b2d78923be16","keyframes":{"transform":["translate3d(0px, 381.20899%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Individual web pages get better with on-page SEO optimization. Enhancing organic traffic, user experience, search engine visibility and conversions are the goals. STEP 8 STEP 8

Attract Backlinks to Your Website

[{"selector":"#anim-52ef30b6-16b1-4f2f-a477-7bfc5f256ab4","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97df79f0-2136-46f7-a0fc-15475c3b76ea","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71b34740-8d35-48e1-bc38-eac8c5ea736e","keyframes":{"transform":["translate3d(0px, 212.46911%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-572c6d9e-bfa6-4b7f-95d6-4253cad3df32","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5f67040-6792-4257-944a-2df38a87b960","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49c8674b-29bb-4134-9ac2-36cdb12224eb","keyframes":{"transform":["translate3d(0px, 264.51237%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Increasing your website's exposure, search engine rankings, and domain authority requires getting backlinks from other reputable websites. STEP 9 STEP 9

Track and Measure Your SEO Efforts

[{"selector":"#anim-0069672f-60b6-4f41-b0cc-4ff528077aab","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1eb8fb41-a16a-4709-ab05-d26c0ca2a5ce","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57f0e48a-9188-4189-b173-2ddb2ec1328c","keyframes":{"transform":["translate3d(0px, 212.46911%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-140fda4b-3757-497d-a3be-f6e93f1f47ec","keyframes":{"opacity":[0,1]},"delay":100,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5997bd86-8754-4203-b6f4-190a38a124ab","keyframes":{"opacity":[0,1]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f96e448e-fa5f-40bf-a624-e4d3b15a4462","keyframes":{"transform":["translate3d(0px, 381.20899%, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Are you having success with SEO? Making the most of your SEO investment is ensured by tracking and reviewing your work. STEP 10 STEP 10