The content marketing strategy for the crypto website should focus on writing and publishing relevant, keyword-rich content related to your niche.
When people open your website on a smartphone, it should load fast with all the elements perfectly placed whether it is image, video, text, or buttons.
A good backlink profile helps you gain authority and a better ranking on the search engine result pages.
Adding relevant keywords in your metadata increases your chances to gain a high rank. It will also increase your click-through rate (CTR).
Start off with SERP tracking because your primary goal is to rank on the first SERP.
If your crypto company is targeting different countries, creating country-specific localized pages would help you attract more international audiences.