Your domain name is a part of your brand as much as your business name or logo is a part of your brand. You might have nailed your branding in every other respect.
CHOOSE THE RIGHT TOP-LEVEL DOMAIN THAT COMES AFTER SITE NAME
STRATEGICALLY INCORPORATE KEYWORDS IN YOUR DOMAIN NAME
IT SHOULD BE EASY TO PRONOUNCE AND SPELL
SHORT DOMAIN NAME WORKS BETTER AS THEY ARE EASY TO REMEMBER
AVOID HYPHENS AS THEY ARE TOUGH TO EXPRESS VERBALY
A UNIQUE DOMAIN NAME CAN HELP YOUR BUSINESS STAND OUT
IT SHOULD BE PRECISE ENOUGH TO ATTRACT AN AUDIENCE