The visitors are moving quickly and don't have much time to spare. Additionally, when it comes to ranking, Google prioritizes site speed.
The primary cause of pogo-sticking and short clicks is poor targeting, which is reflected in misleading title tags and meta descriptions.
If you want to get clicks on your snippet, make sure the content of the page is up to match. When expectations aren't met, users feel misled.
Provide something unexpected because no one enjoys seeing an error page. Include a humorous message and point visitors to important pages.
You can find outdated or inappropriate inbound links by website crawling. ask the author to update or remove the reference in order to correct it.
Still not mobile-friendly? This year saw a peak in mobile distribution and consumption. Over 80% of all online time was spent on a mobile device.
Chances are you’ve started to fill in a web form and shortly abandoned the process. Everybody has. So, make forms short, relevant, and simple.
If there isn't a call to action, the visitor will leave after reading. So make a clear link to the page where you offer your goods or services.