Ways to Improve Your Local Ranking


Create a Google Business Profile

Probably the most effective strategy to appear higher in local search results and rank higher on Google Maps is to optimize your Google Business Profile.

Get Regular Reviews from Happy Customers

BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations.

Optimize for Voice Search

Instead of optimizing for how users write their queries, local SEO must take into account how people ask inquiries while speaking into devices.

Optimize Your Website for Mobile

A 2018 Stone Temple study that looked at 2017’s mobile vs. desktop trends found that the shift to mobile is occurring faster than expected.

Hone in on Local Keywords

In order to gain a sense of the most common keywords for a specific area, you can filter keyword searches using Google's own Keyword Planner.

Take Advantage of Online Business Directories

Websites like Yelp, Foursquare, MapQuest, and YellowPages, to name a few, are examples of online business directories. There are many more.

Focus on Link Signals

Link signals are the most crucial factors for the local pack, according to Moz's 2017 Local Search Ranking Factors study. Link signals are backlinks pointing to your site.

Create Content Based on Local News Stories or Events

Nothing can grab the attention of your local customers like content that speaks or is directly related to a local issue. Write blog or create videos of local news stories, activities, or events.

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