Algorithm updates affect influencer visibility and engagement, influencing brand collaborations.
Social media updates like Stories and challenges give influencers more ways to connect with followers.
Platforms push for transparent, authentic content, impacting influencer marketing strategies.
New shopping features allow influencers to sell products directly, changing how they promote brands.
Privacy updates affect how influencers collect data and target ads, altering campaign strategies.
Platforms prioritize video, pushing influencers to create more video content for better engagement.