The websites competing for your targeted keywords in organic search are your SEO competitors. They might not be the same as a direct competitor in the marketplace.
To find out where the majority of your competitors' search traffic is coming from, you can look at the website architecture of the competition.
Keywords that you do not rank for but your competitors do are known as content gaps, or keyword gaps.
Google extracts brief responses from a page ranked in the top 10 to display as featured snippets in search results.
You can determine how you can boost traffic by knowing which countries deliver the majority of your competitors' organic traffic.
Links have an important role in Google ranking. In general, your chances of ranking higher on Google increase with the number of links you have.
Your most important pages are drawn to by your linkbait. This may improve their website's ranking on search engines.
Google uses Core Web Vitals as one of its Page Experience signals to assess user experience. This impacts Google's ranking.
Google offers lower cost-per-click (CPC) rewards for more relevant ads. So, it helps your competitors to ensure that their ads get clicks.
Particular keywords are likely profitable if your competitors are bidding on them. So must consider those keywords.
SEE WHAT KEYWORDS YOUR COMPETITORS ARE BIDDING ON IN PAID SEARCH