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The websites competing for your targeted keywords in organic search are your SEO competitors. They might not be the same as a direct competitor in the marketplace.
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To find out where the majority of your competitors' search traffic is coming from, you can look at the website architecture of the competition.
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Keywords that you do not rank for but your competitors do are known as content gaps, or keyword gaps.
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Google extracts brief responses from a page ranked in the top 10 to display as featured snippets in search results.
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You can determine how you can boost traffic by knowing which countries deliver the majority of your competitors' organic traffic.
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Links have an important role in Google ranking. In general, your chances of ranking higher on Google increase with the number of links you have.
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Your most important pages are drawn to by your linkbait. This may improve their website's ranking on search engines.
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Google uses Core Web Vitals as one of its Page Experience signals to assess user experience. This impacts Google's ranking.
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Google offers lower cost-per-click (CPC) rewards for more relevant ads. So, it helps your competitors to ensure that their ads get clicks.
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Particular keywords are likely profitable if your competitors are bidding on them. So must consider those keywords.
SEE WHAT KEYWORDS YOUR COMPETITORS ARE BIDDING ON IN PAID SEARCH