Key Skills Every Digital Marketer Needs to Know


1. Video Marketing

Customers enjoy watching videos, especially those on social media, and 8 out of 10 have purchased after seeing a brand's video.

2. Content Marketing

Digital marketing circles around content, and regardless of the result, content marketing stays an essential part of the game.

3. SEO & SEM

Digital marketers need to have a basic understanding of Search Engine Optimization (SEO) as it is essential to all aspects of the industry.

4. Data & Analytics

Analytics will be essential to your plan and assist you in developing more intelligent, data-driven campaign decisions.

5. Design Thinking & Planning

The term "design thinking" describes an approach to problem-solving abilities that puts the needs of the user first.

6. Social Media

Understanding your target audience, creating content that attracts to them, and using the right social media channels are key.

7. Email marketing

Since cookies have become less useful, email has become an essential resource for marketers, especially in the context of first-party data.

8. Be Persuasive

A great leader in digital marketing will be able to solve problems cleverly while combining analytical thinking and strong people skills.

9. Be Tech Savvy

You must have a solid understanding of Martech and be able to pick it up fast as the digital marketing sector is driven by technology.

10. Highlight Your Unusual Skills

Soft skills-wise, outstanding digital marketers should be curious, flexible, forward-thinking, strategy-focused, and business-focused.