Snapchat AR filters allow users to interact with ads in a fun and immersive way, boosting engagement and time spent with branded content.
Brands can create customized filters that resonate with their target audience, making ads feel more personal and relevant.
Users can immediately interact with AR ads, trying on products, seeing virtual changes in their environment, or participating in challenges, making ads more dynamic.
The viral nature of Snapchat filters can lead to organic sharing, allowing brands to reach a wider audience with minimal effort.
Snapchat provides detailed analytics on how users interact with AR ads, helping brands fine-tune their campaigns for better results.
AR filters can incorporate product links and "buy now" features, allowing users to shop directly from the ad, blending entertainment with commerce.