The algorithm curates a user’s feed based on their interactions, showing posts from accounts they engage with most.
Higher engagement (likes, comments, saves) boosts a post’s visibility, creating a snowball effect for popular content.
Frequent interactions with stories can lead to those accounts being prioritized in the main feed.
The algorithm recommends posts on the Explore page based on user behavior, helping discover new content.
Reels and IGTV are favored, encouraging creators to use more video content.
Relevant hashtags increase discoverability, helping users find aligned content.