Instagram and E-commerce: Exploring the Increasing Importance of Shoppable Posts

Instagram is a game changer. What’s their winning card? Shoppable posts.

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WHAT ARE SHOPPABLE POSTS?

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WHY SHOPPABLE POSTS MATTER

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Shoppable posts extend multiple advantages to users: 1. A seamless shopping experience 2. A reduced buyer journey 3. Enhanced impulse purchases

WHY INSTAGRAM?

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To understand the colossal impact Instagram is creating, we must delve into some compelling statistics:

– 1 billion active users , monthly. – Each month, 130 million Instagram users tap on shopping posts. – An astounding 70% of shopping enthusiasts turn to Instagram for their product discovery needs. – 90% of Instagram users following business profiles .

SHOPPABLE POSTS AND BRANDS

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WHAT DOES THE FUTURE FORESEE FOR INSTAGRAM SHOPPABLE POSTS?

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