TOP 10 ECOMMERCE METRICS TO TRACK IN 2024

1

It's safe to say that your conversion rate is among the most crucial metrics to monitor, even though we're not ranking these in any specific order.

SALES CONVERSION RATE

2

The average amount that customers spend on your online store at one time is indicated by your average order value (AOV).

AVERAGE ORDER VALUE

3

The total revenue your company could anticipate from a single customer over the course of their lifetime is known as customer lifetime value, or CLTV.

CUSTOMER LIFETIME VALUE

4

Based on the marketing budget you set aside for customer acquisition, you will need to determine this additional metric on your own.

CUSTOMER ACQUISITION COSTS

5

It is unavoidable that some customers will leave their cart, regardless of how high your conversion rate is or how popular your products are.

SHOPPING CART ABANDONMENT RATE

6

Your rate of returning customers, also known as repeat customers, is the number of customers who have made multiple purchases from your store.

RETURNING CUSTOMER RATE

7

It is not only e-commerce sites that should be concerned about bounce rate; any website owner should as well.

BOUNCE RATE

8

Impressions indicate the number of times a viewer sees an advertisement or other piece of content, whether or not they click on it.

IMPRESSIONS

9

While impressions can include more than one view from the same user, reach indicates the total number of unique viewers of your content.

REACH

10

Your content's value and appeal can be evaluated by the engagement of your audience. Clicks, likes, comments, shares, and etc.

ENGAGEMENT