Businesses are increasingly making their mark online, and the platform they select for their website has a big impact on how successful they are there.
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Since WordPress is open-source by design, you are not subject to licensing responsibilities. This makes it an affordable option because businesses are free to use and modify it.
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WordPress is favored by search engines because it comes with clean code and semantic markup out of the box. Custom permalinks are one feature that further improves this.
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