Quick, engaging videos on platforms like TikTok and Instagram Reels will continue to grow in popularity.
Shopping directly through social media apps will expand, making it easier for users to buy without leaving the platform.
AI will help brands create more personalized and engaging content for their audience.
Real, behind-the-scenes content will build trust and connections with followers.
Micro-influencers will be more effective for reaching niche, engaged audiences.
Features like AR, polls, and live streams will keep users engaged and involved.